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Notably, one of the big differences between machine learning and computer-assisted analysis (where humans are involved) is that the recent breakthroughs in machine learning enable computers to teach themselves how to solve problems. Now, machine learning enables computers to find answers in ways that are unguided by human intervention. Other examples include Google's self-driving car, how Netflix suggests which movies you should try next, and how a dating site suggests which people are most likely to be a suitable match for you… Unexpected insights As with most technological tools today, almost any company or sector can leverage machine learning to better serve their customers. Companies that are open to innovative ways of finding insights in their data can ultimately serve their customers more efficiently and even develop closer relationships with them in the long-term.