Are you ready for your own personal Google?

Sometimes, it's the little changes to language that give away a company's ambition. At the unveiling of Google's new Pixel phones yesterday, CEO Sundar Pichai started the event not by talking about what users can get from Google, but what they can get from their Google. Using artificial intelligence and its new digital assistant, said Pichai, Google's computing power will be available in every facet of users' lives. It'll be seamless and pervasive. "Our goal," he said, "is to build a personal Google for each and every user." Not a single Google that we all can use, but an individualized Google for everyone.