SAPVoice: How Machine Learning And Artificial Intelligence Can Transform Your Sales Department

Machine learning may be a buzzword now, but what could it actually mean for business and sales down the line? Will salespeople be replaced by Rosie from The Jetsons, or a more frightening HAL? Doubtful. But the ability to automate sales tasks could mean big changes on the horizon. We accept that data is the key to designing successful, personalized engagements with our customers. SAP recently commissioned a research report by Aberdeen, which discusses the importance of a "data-driven understanding" of our customers on a granular level.