Completely Self-Service Machine Learning and Data Matching

Troparé has developed the ability for its clients to discover unbiased patterns, insights, and trends in their data; perform thorough analysis; and use this information to make accurate, micro-targeted predictions, all without having to write a single line of code. As a result, marketing and sales departments can attract, retain, and grow their most profitable customers and maximize campaign spending, without having to rely on IT. "Data has become the new life-line of modern day marketing. However, unless marketing departments have the tools to unify data and perform correct analysis on a large scale, simply having enormous amounts of data is useless without tremendous reliance on IT," said Greg Carpenter, CEO of Troparé. The second platform addition, (fuzzy) data matching & appending, is developed as an extension to the industry's widely-acknowledged struggle of data integration. The solution allows customers to easily combine, match, and append their own data with second and/or third party data derived from disparate sources.