How (and why) to get off the beaten path in Denmark

When you think about Denmark, you might think about LEGO, Hans Christian Andersen, or the country's considerable contributions to the world of furniture design. But if you've never given the country much thought as a travel destination, you're missing out. From Medieval-era cobblestone streets in urban landscapes to natural wonders you have to see to believe, Denmark offers something for everyone--and particularly for travellers looking to get off the beaten path. Recently, tourism organisation VisitDenmark released an innovative advertising campaign prompting travellers, "Don't be a tourist--be an explorist!" The campaign utilised generative artificial intelligence (AI) to bring widely recognised tourist landmarks like the Mona Lisa and Statue of Liberty to life with a simple message: "Don't come see me.