Artificial Intelligence to Help the Consumer: Reality or Utopia?

The e-commerce players today exploit the Artificial Intelligence to "coach" their customers online. To what extent is this new model transferable to physical retail? There is no doubt that Artificial Intelligence technologies are set to take off considerably in retail, especially e-commerce. Like virtual coaches, conversational robots are now able to interact directly with the consumer on the net and respond to their requests via instant messengers such as Messenger or Whatsapp. From Amazon to e-Bay and Uber, most of the major players on the web use these chatbots to inform their customers, accompany them in their purchase journey or facilitate the take control.