TrackStar Launches AI Software to Make Lending More Accurate

TrackStar.ai, a company led by credit industry veterans that specializes in predictive credit technology, today announced the launch of a new proprietary, predictive API designed to help lending institutions determine consumer lending potential. By utilizing this first-of-its-kind API, lenders are able to make better decisions about qualifying current and prior loan applicants. The result is lower acquisition costs and churn, all while reducing lender's reliance on outside partnerships for leads. TrackStar's API is designed for enterprise level banking institutions and lenders to help them optimize the customer acquisition and retention process. TrackStar's predictive AI layer determines which negative credit items could be removed from a customer's credit history, allowing lenders to extend offers to customers who might normally get declined or not even considered as qualifying loan applicants.