How Companies are Using Chatbots for Marketing: Use Cases and Inspiration

Since Facebook and Kik have opened their platforms, inviting members to build chatbots, there has been a positive and optimistic sentiment around chatbots. Gartner has predicted that by 2020 chatbots will power 85% of all customer service interactions. Many other marketing tasks will be delegated to chatbots as we run into the future. Chatbots, computer programs that simulate conversations are applied to business and marketing functions that require interactions. Instead of interacting with a human, chabots are used to resolve a query while being able to save cost, add convenience, enhance experience and scalability and be available for 3.a.m requests too!