Making Visual Search Smarter: How AI Understands Creative Intent

Most visual creations start with a search--for images, colors, fonts, and inspiration -- but search has always felt disconnected from the creative process. It can be tedious and time-consuming to translate brilliant, imaginative ideas into words. Search terms rarely convey the aesthetics and emotions at the heart of a creative idea – which can make image search become a mind-numbing task when it should be inspiring. However, artificial intelligence (AI) and machine learning technology can fundamentally change the nature of search and help make creative visions a reality. With deep learning, search algorithms can be trained to better understand images to recognize objects--like cars, cats, humans, or even the Eiffel Tower--as well as colors, composition, style, and mood.