Causal AI – machine learning for the real world – IAM Network

By Chris Robinson, Director and Executive Chairman, Awaken Intelligence It is a particularly frantic time for retailers. Friday 27th November, Monday 30th November, Saturday 26th December, and Friday 1st January are all key dates in the retail calendar where consumers can nab deals at astounding prices. In previous times we have watched and listened to views of the sector's performance, whether sales are up or down and how consumers' high street and ecommerce habits are gradually evolving. However, as highlighted by IMRG's Customer Week Report 2020, "The coronavirus pandemic has caused unique and significant challenges for the industry. It temporarily shut down non-essential shops and turned many retailers into online pureplays overnight, meaning companies had to evolve to serve customers and keep their businesses alive."