Sephora accelerates AR, AI sales tactics with new products, features - Mobile Commerce Daily - Software and technology

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color. With Sephora's customers virtually trying on more than 70 million lip shades using the Virtual Artist in-app functionality that was introduced earlier this year, false lashes are being added to expand the program. Users of the Sephora application can also now experience live step-by-step makeup application tutorials using their own uploaded images and augmented reality technology. "This is a significant expansion because we are adding elements that we know will help empower and educate our clients' purchase making decisions, and they're done in a way that is fun and engaging," said Bridget Dolan, vice president of Sephora Innovation Lab. "The new Live Tutorials especially are a game changer for our users," she said.