The camera is the new keyboard

Do you ever find it easier to describe your preferred haircut using a picture rather than words? That's because your brain is hardwired to excel at visual selection. Neurons devoted to visual processing take up 30% of the cortex, versus 10% combined for touch and hearing. Visual search joins the left side of the brain with the right, allowing for more accurate searches and more creative results. Brands that grab the attention of users at this stage have a better chance of nudging would-be consumers towards purchase.