80 Percent of all Marketing Executives Predict Artificial Intelligence Will Revolutionize Marketing by 2020

Surprisingly, concern with the cost of implementing AI is lower on the list at 42 percent. Overall, there is a lack of general understanding around AI technologies available, and how to begin using them. Further education and hands on experience will be required to ensure the use of AI technology to support marketing is successful. "As someone who has been studying AI for many years, I've recognized the promise of AI and B2B marketing for some time, which makes it really rewarding to see this vision is now shared by marketing executives," said Aman Naimat, SVP of Technology at Demandbase. "This data reveals that in order to be successful, marketing leaders need to lead the charge and present opportunities for AI instruction and experience for their teams, to ensure implementing it into their B2B technology stacks is effective."