How Attractive Are You, According to A.I.?

A new website has launched which uses algorithms to judge your face. It uses similar software to that used by major companies not only for advertising, but for collecting your data in ways you had no idea about for all sorts of uses. And, as the website says – unlike cookies, you can't delete your face. The first trait the algorithm judges is your attractiveness. The website claims that apps like Tinder use similar software to show potential matches of equal attractiveness to each other, and that companies like TicToc are known to weight promoting content in favour of attractive people.