Google I/O 2023: Google Adds Generative AI to Search

Six months ago, Google didn't appear remotely worried about its search business. At Google's annual I/O conference today, the search giant announced that it will infuse results with generative artificial intelligence technology similar to that behind ChatGPT. The company is launching an experimental version of its prized search engine that incorporates text generation like that powering ChatGPT and other advanced chatbots. Google's reimagined search still involves typing a query, and it still responds with links to websites, snippets of content, and ads. But in some situations, the top of the page will feature text synthesized by AI that pulls from information found on different sources across the web, and link to those webpages.