A Practical Introduction to Machine Learning for SEO Professionals

The list of mind-numbing SEO tasks that can be automated continues to grow and I'm eager to see more automation applications shared in the community. Given the positive reception of my practical introduction to Python column and the growing importance of machine learning skills, I decided to write this machine learning piece, which I've tried to make super easy to follow. I coded a simple to follow Google Colab notebook that you can use to produce a custom training dataset. This dataset will help us build a CTR predictive model. However, instead of using our model to predict the CTR, we will use it to learn if adding keywords to the title tags predicts success.