How AI can connect customers to your brand

A survey last year found that 98 percent of smartphone owners had used their device's artificial intelligence-based virtual personal assistant (VPA). The majority of those surveyed were inhibited about talking to their artificial intelligence (AI)-powered VPAs in public, but that's likely to change as AI becomes more firmly entrenched in everyday life. As AI becomes a part of daily living, brand leaders are realizing the potential the technology has to transform marketing. With AI, marketers can understand customers more completely and connect with them on a deeper, more personal level. This can allow brands to deliver a buying experience that is relevant to the customer.