Why Apple's AI strategy stands apart from its rivals

The artificial intelligence strategy from Apple is one that is centered on running workloads locally on devices instead of using cloud-based resources. This positions the approach taken by Apple as one that is different from its core competitors: Google, Amazon, and Microsoft. Here a notable difference on the paths to artificial intelligence technology is that Apple's Create ML software does not work on Windows PCs and, distinctively, it does not use cloud servers. Further in contrast, Google's ML Kit software allows developers add artificial intelligence to Android and iOS apps, yet Apple's comparable Core ML still only works with Apple's own devices. According to CNBC's analysis the avoidance of the cloud is in keeping with Apple's sectoral focus, which is with selling devices.