How artificial intelligence is revolutionizing customer management

While we're still least decades away from human-level synthetic intelligence--AI that will match the human brain in reasoning and decision making--machine learning algorithms, computer vision, natural language processing and generation (NLG/NLP), and other forms of narrow artificial intelligence are proving to be the best complement for human activity. Growbots, a lead generation platform, uses machine learning algorithms to automate the prospecting process and marketing campaigns. The platform integrates with SalesForce and uses AI to enhance and automate email marketing, creating tailored emails for customers, scheduling campaigns and sending follow ups at opportune times. Amelia is a virtual customer assistant that uses natural language processing to understand customer queries and provide answer based on data gathered from previous interactions and the company knowledge base.