Will AI make you redundant?

The creative and advertising industries are built on experts. Pretty much every industry is.In fact, every part of life – society, education and even mastering a tricky cheesecake you saw on The Great British Bake Off – is based on expertise. To be more specific, it's about learning from experience and putting it into practice. Speaking of experts – meet Lucy. Lucy is awesome at designing ads and reads all the magazines (just for the ads), scours the internet in her spare time (for the latest ads) and even keeps a nerdy list of her favourite ads.