Amazon's naked ambition to become part of everyone's daily lives was on full display this week at its annual hardware event. It announced a slew of new Alexa-powered devices, including a home surveillance drone, a suite of Ring-branded car alarm systems, and miscellany like an adorable little kids' Echo device. But it's clear Amazon's strategy has shifted, even if only for a product cycle, from going wide to going deep. Last year, Amazon baked its virtual assistant into any household device that could accommodate a chip. Its list of new widgets with Alexa seemed a mile long and included a menagerie of home goods, like lamps and microwaves.
Sep-26-2020, 12:00:16 GMT