Cannes: The formula for tomorrow's startups, add AI - AdNews

Society is on the brink of the second industrial revolution according to Wired co-founder Kevin Kelly who says the formula for tomorrow's startups is simple; add artificial intelligence (AI). Kelly was speaking as part of a keynote at the Cannes Lions on the "inevitable" 12 technological forces that will shape the world. One of the key changes that Kelly sees on the horizon is AI, which he says is "launching the second industrial revolution". The first revolution, he says, came about because of the invention of "artificial power" which could be added to manual processes to make them easier. Using an example of a water pump moving from a manual process to an electric pump, Kelly says the formula for the industrial revolution was "take X, add electricity, and you have something new that can do something we couldn't imagine before".