Our brains exist in a state of "controlled hallucination"

Eventually, vision scientists figured out what was happening. It was the mental calculations that brains make when we see. Some people unconsciously inferred that the dress was in direct light and mentally subtracted yellow from the image, so they saw blue and black stripes. Others saw it as being in shadow, where bluish light dominates. Their brains mentally subtracted blue from the image, and came up with a white and gold dress.