Competing Above Their Weight Class With AI: A Case Study

Usually, the economy of scale, size, and reputation win the day, but this spunky and highly adaptive ad agency competes with AI plus better processes to put more pressure on the large ad agencies. I think this will be a trend in many industries with the upstarts starting to scare the incumbent "big dogs." The hourly agency model favors longer times and complex hierarchies to create more billable hours, and as a result, more clients are bringing this work in-house. This proves to be an excellent opportunity for a smaller agency to apply technology to outmaneuver the big dog players in the ad business. By automating the ad creation process by applying AI and automated processes together, big gains are being experienced.