Macmillan Staff Say the Publisher Threw a Party for a Workplace AI Assistant That Was Later Killed

Workers tell WIRED that NOA--or "No Ordinary Assistant"--was unhelpful. Bestselling authors also say AI is ruining their relationships with Big Five publishers. As staff at the Lower Manhattan headquarters of Macmillan Publishers headed into work one morning in January 2024, they filed past something strange on the walls--flyers welcoming a new member of the team named "NOA." The cafeteria was festooned with purple balloons and banners, according to several workers present, and with NOA's name in light-up marquee letters. A plate full of doughnuts spelled out "NOA IS HERE." NOA was an acronym for No Ordinary Assistant, which many of Macmillan's human assistants found "offensive," multiple employees tell WIRED.