Why machine learning is the new BI

So I have a dashboard with reports I can interact with to understand why something happens, and that typically reduces the numbers of manual steps before I can make a decision and take some actions. Whether it's IoT, big data or analytics, companies have a lot more data to base their decisions on, and data-driven decision making sounds obvious. More positively, Avanade's new study of smart technologies says business leaders globally expect to be using digital assistants and automated intelligence for problem solving, analysing data, collaborating and making decisions – and they also expect them to increase revenues by more than a third. Certainly, early adopters that Accenture has spoken to who are using machine learning to improve the way they manage customer service, financial resources and risk and compliance, in sales and marketing and in developing new areas of business found "significant, even exponential, business gains" in costs, revenue and customer performance, by using a mix of what Oberoi calls "perceptual intelligence" using natural language and voice biometrics, advanced analytics and business decision support .