Understanding Artificial Intelligence - eMarketer

Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry. As technology becomes more sophisticated, the use of AI will continue to grow quickly in the coming years, as explored in a new eMarketer report, "Artificial Intelligence 2016: What's Now, What's New and What's Next" (eMarketer PRO customers only). In its most widely understood definition, AI involves the ability of machines to emulate human thinking, reasoning and decision-making. A May 2015 survey of US business executives by Narrative Science found that 31% of respondents believed AI was "technology that thinks and acts like humans." Other conceptions included "technology that can learn to do things better over time," "technology that can understand language" and "technology that can answer questions for me."