How machine learning is ushering in a new age of customer service

While machine learning itself is nothing new, the speed at which data can now be processed, analyzed and actioned has completely changed the machine-learning game. Readily affordable computing power, the quantity of data available, and algorithms we never thought we could use are now possible. Though the fundamental concept remains the same, machine-learning is now far more sophisticated, efficient and easily deployable – and the potential it offers to revolutionize customer experience is truly exciting. Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us. Harnessing machine learning allows businesses to revolutionize the way we all engage with their store or use their service.