3 Ways You Can Use Artificial Intelligence to Grow Your Business Right Now

Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what your budget looks like. However, for the SMB and startup entrepreneur without the wiggle room to experiment, getting started often feels incredibly risky or out of reach. But we're reaching a point where it's becoming a necessity for any brand looking to stay competitive. Instead of being intimidated by big brands and their respective AI capabilities, small businesses should look to them for inspiration and utilize the lessons already learned by these companies, who can burden the risk of trying different AI strategies. Here are three areas of big-brand AI implementations that we know work and are ripe for SMBs to try: search marketing, targeted displays and social media ads.