Amazon launches Alexa for Hospitality to bring voice-enabled services to hotel guests

Amazon has announced a new program designed to help hotels deploy Alexa's voice-enabled smarts across their properties. Though Amazon's Alexa-powered Echo speakers are growing in popularity across the domestic realm -- helping users control their doors, lights, and search the web using nothing but their voice -- the internet giant has been targeting the hospitality sector for a while already. High-end hotel firm Wynn Resorts has been placing thousands of Amazon Echo speakers in its hotels since last summer, for example. And as of April, Alexa has been able to make phone calls in hotel rooms. Put simply, Amazon recognizes that hotels are a perfect showcase for its automated AI technologies.