Amazon is building an Alexa army

These high-end home automation service providers may not sound familiar, but they're the names that typically dominate the headlines coming out of the Custom Electronic Design & Installation Association's yearly tech expo for luxury AV gear and the dealers who provide it. "What are we doing here?" "We want to partner with all of you." Kindel is one of the minds behind Amazon Alexa, its cloud-based, voice-activated computing service. Kindel put it another way, though, describing how developers at Amazon often start by writing a press release for the product they want to develop, complete with a crisp vision statement at the top.