Why is this insurance company putting the insured in control?

Fintech firms in the Middle East are increasing, luring investors and pushing companies to digitize and innovate their operations. This insurance company has officially launched in the UAE after securing about $18 million in Series A funding. The investment came from its corporate founders, who are the shareholders behind Barents, an A-rated international Reinsurance group, and Choueiri Group, a leading media, and marketing group of the region, according to MENAbytes, a platform covering tech and startups from MENA. READ: Ready to leave: UAE expats driven away by high living expenses? Between all the players in insuretech, Aqeed thinks it's one of a kind.