AI in Smartphones: Separating Fact From Fiction, and Looking Ahead

As it goes every year, one hot feature sets a trend in technology, and suddenly every company boasts some variation of which that is uniquely theirs. This year, that feature is AI. Hot on the heels of Alexa's and Google Assistant's holiday successes, Artificial Intelligence on phones has become the de facto must-have feature – whether consumers know it or not. In any case, manufacturers seem not to realize that AI doesn't mean "Anything Intuitive" – that's just how operating systems are supposed to be. Yet it seems that OEM's are eager to label nearly any vaguely intuitive feature as AI.