The Rise of AI Supermodels CDOTrends

The ongoing battle for consumer dollars and attention sees brands embracing new technologies. In the world of fashion, it has led to a new trend in deploying virtual models. One such model is Lil Miquela, the virtual Instagram influencer who started it all. She was first created by Trevor McFedries and Sara Decou as a "digital art project" in April 2016. She currently has 1.5 million Instagram followers and has already collaborated with brands like Prada.