Demandbase survey: Marketers sure like them some AI

Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it's often assumed that all business software lives in the cloud. At some point sooner than we think, the same is going to happen to artificial intelligence (AI). You'll just assume all marketing software employs some flavor of AI. We're seeing this complex technology showing up in all kinds of marketing tech, where automated insights, natural language processing and pulling predictive patterns from massive amounts of data can be particularly helpful.