Artificial Intelligence in Mobile Apps

With over 20 million downloads and 5 million monthly active users, MyDays was the first-of-its-kind period tracking app on the market. It has seen wide acceptance and is a top-rated app amongst Women's Health, Wellness & Fertility category. However, as time passed, similar period & ovulation tracking apps have mushroomed leading to extensive competition for the app. So, how do you ensure that existing users do not abandon your app for something else? How do you improve engagement levels and offer a more-personalized experience to users?