Could the Call of Duty franchise be the next Marvel?

It has been years since video games surpassed blockbuster movies as the biggest releases in media, but that's never stopped games makers wanting to get a slice of the action on the big screen. Now Call of Duty's makers Activision Blizzard are planning an assault to rival Disney's Marvel Universe. It plans to use the multi-layered, interconnected approach that has made Marvel's superheroes a dominant force in cinema to turn the first-person shooter into an all-conquering film franchise of its own. Two people are tasked with pulling that off, Stacey Sher and Nick van Dyk, the co-presidents of Activision Blizzard Studios, an in-house production division that hopes to succeed where almost everyone else has failed by turning games into commercially and critically successful film and TV. According to the pair, work on the Call of Duty films has already generated multiple scripts, and involved extensive research with military experts and retired soldiers.