Fractal Analytics Humanizes AI: Acquires Behavioral Architecture Firm Final Mile

"While artificial intelligence is becoming an integral part of products and services we consume, AI needs to incorporate better understanding of human behavior to improve human-machine interface, simplify information consumption and drive lasting behavior change," said Srikanth Velamakanni, Group Chief Executive & Executive Vice-Chairman, Fractal Analytics. "With this acquisition, we are bringing data science and behavioral science together to drive better outcomes for our clients." Founded in 2008, Final Mile is a leader in the application of behavioral sciences to understand decision-making and influence consumer and social behavior. Final Mile has helped solve behavioral challenges in financial services, healthcare, consumer goods, e-commerce, and developmental and nonprofit sectors. An award-winning firm, Final Mile uses innovative research methods like games and simulations to truly understand the non-conscious reasons behind what people do and develop interventions to drive sustainable behavior change.