4 Ways Machine Learning Boosts The Customer Experience

In the 1950s, scientists began working to build machines capable of imitating intelligent human behaviour. Progress accelerated recently when we entered a new phase of machine learning--one that has led to a dramatic decrease in the cost of prediction. Moore's Law (the 18-month doubling of transistor intensity on microprocessors) was the driver of the previous phase--a revolution in technology hardware that advanced mobile innovation and smartphone adoption. Increased connectivity and scalable cloud-based storage catalysed a step change in the amount of data we collected and consumed. Information taken from sensors, images, videos, and other digital sources is being used to generate a more accurate view of real-time context.