Google introduces AI Ultra, a pro subscription plan with 250 a month price tag

If you like Google's AI services (and I mean really like them), there's a new subscription for you. At its Google I/O keynote event (and in a company blog post), Google revealed that a new AI subscription plan for professionals is ready to roll out in the United States. The new Google AI Ultra subscription is intended for the hardest of hardcore AI users, and it costs a whopping 250 a month. Yes, you read that right: Two hundred and fifty U.S. dollars per month. While business owners and professionals may be used to paying for Google Workspace access, the average user is probably not accustomed to paying for Google services.