Tinder takes dating back to the 90s with blind date feature

From low-rise jeans to reruns of the sitcom Friends, generation Z has a seemingly endless appetite for 90s and early 00s nostalgia. Now that extends to their romantic lives, as Tinder has introduced a blind date feature to boost its popularity among young people – by enabling them to meet partners in a way that resembles the pre-smartphone era. The new feature on the dating app matches people based on preferences, and enables them to make conversation before they are allowed to view each other's photos. It will shortly be available in the US before being expanded globally. Tinder says the feature is intended to respond to demands from generation Z, usually defined as people born between 1997 and 2012, for more authentic connections as a backlash to online dating's earlier emphasis on superficial judgments based on preened Instagram-ready photos on dating profiles.