Why artificial intelligence is stuck in the backseat

"Artificial intelligence is only as smart as the data it is receiving, which means that the biggest gains you can make in quality will come from improving data input," explains Vijay Chittoor, a thought leader in marketing A.I. It is important to look at it this way, because powerful data sets will create powerful A.I. Today, the cutting edge of marketing technology is audience-of-one targeting, where you launch marketing campaigns using A.I. in the driver seat in marketing, you are able to remove marketers from the role of button pushing," Chittoor explains.