New Advertising Streams for Global News Organisations Uncovered by AI Says IBM - Which-50

IBM announced that Oovvuu, an Australian technology start-up, has launched a Watson powered video-on-demand news platform to connect viewers to the most relevant video and news content, while generating vital new advertising revenues for global media and news organisations. As media organisations struggle to maintain advertising revenues, news and editorial teams are shrinking and the quality of journalism is being challenged. News organisations around the world are relinquishing advertising revenue to social platforms, with estimates that Facebook and Google represent 85 per cent of digital revenue and growing. Building new revenue streams are critical not only to the survival of media and news organisations but also their ability to maintain and deliver quality journalism. Oovvuu connects the world's best video content from 40 broadcast partners, such as ABC, BBC, and Bloomberg, with the most read-news articles using the power of IBM's Watson to match videos with breaking news.