Levi's Will Test LaLaLand's AI-Generated Fashion Models for E-Commerce – Sourcing Journal

AI-generated models are coming to Levi's e-commerce sites. The goal is to sustainably increase the number and diversity of models for its products, it said. Founded in 2019, Lalaland utilizes AI to enable fashion brands and retailers to use hyper-realistic models of every body type, age, size, and skin tone. With these body-inclusive avatars, the company aims to create a more "inclusive, personal, and sustainable shopping experience" for fashion brands, retailers, and customers. "We see fashion and technology as both an art and a science, and we're thrilled to be partnering with LaLaLand, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience," said Dr. Amy Gershkoff Bolles, LS&Co.