Natural language search - what's all the hype?

Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience. With the evolution of search experiences provided by personalization masters like Google, Amazon and Netflix, customers want the same personalized experience on every website they visit. Natural language search is essential to providing users with the relevant search they crave. It moves beyond keyword matching and programming tedious manual rules.