Next Time You Wonder What Your Customer Is Thinking, Ask Your Computer - Brand Quarterly

When was the last time you asked your computer something? There's Siri, Google, and Cortana of course, but these systems, clever as they may be, are the thin end of a newly emerging wedge of remarkable new approaches to computer learning and marketing. If you need proof that we are entering a new era of machine learning and artificial intelligence (AI) you need to look no further than Google's DeepMind project. Early this year DeepMind, Google's AI computer, developed initially in London, challenged and beat South Korean Grandmaster Lee Sedol at the ancient game of Go. Why this challenge is so important requires you to think back to the Deep Blue computer, which finally beat Gary Kasparov at chess in the 1990s. Deep Blue had it easy.