How AI Can Amplify Human Creativity And Drive Great Customer Experience - B&T

Jeremy Wood is the Head of Product Marketing at Adobe APAC. In today's digital-first economy, there's a perception that artificial intelligence ("AI") and automation can hamper creativity. By introducing automation and software into various processes--whether it's speeding manufacturing or generating effective marketing campaigns--new ideas and innovation can potentially wither. But in reality, nothing could be further from the truth. While we've made great strides in leveraging AI to aid in the creative process, machines ultimately can't think or feel, and need coaching from humans.