DavidsTea developing an AI-powered chat tool

DavidsTea has brewed up a partnership with Heyday to create its own AI-powered chat platform, part of a larger digital transformation at the Montreal tea retailer. Heyday is a company that provides AI-powered conversational commerce platforms for retailers in a range of categories, including auto brand Ford, food brand Danone and luxury-goods brand LVMH. The two companies started working together earlier this year and the new platform is still being developed, with the goal of launching it in the lead-up to the crucial Black Friday and Cyber Monday shopping days that kick off the holiday shopping season. Partnering with Heyday is part of a larger digital transformation the company is undergoing, says DavidsTea's new vice president of ecommerce, Damon Sloane. He joined DavidsTea in April, having worked in a series of digital and marketing roles over the past decade.