Netcore organized a training programme on Artificial Intelligence and Machine Learning for marketers H2S Media

Netcore, a global Marketing Technology Company that offers solutions for enterprises Digital Marketing, organized a corporate training programme on Artificial Intelligence (AI) and Machine Learning (ML) for marketers to understand how to implement new age technology in their marketing campaigns. Marketers today have moved from a'batch & blast' approach to a behavior-based approach in their marketing automation strategy. By deploying analytics tools, marketers are able to set smart triggers based on various criteria such as RFM (Recency, Frequency, & Monetary analysis) combined with demographic & category affinity. With the advent of Artificial Intelligence, these professionals can derive greater value from their strategies with hyper-personalize campaigns aimed at creating 1:1 customer experiences. These technologies also enable a multi-fold increase in the Customer Life Cycle as AI allows one to harness data, and analyze it to generate insights in response to unpredictable situations, and that too in real time.