Science Behind AI Supercharged Conversions for An Online Retailer

The COVID-19 is impacting e-commerce in lasting ways. Over the last four months, the move to online shopping has accelerated and expanded into categories such as groceries and home improvement. Consumers under lockdown are spending more time online, researching, and shopping. While e-commerce revenues have surged overall, economic uncertainty is shifting demand to essentials, typically lower-margin products and categories. Retailers have been investing in AI technology to better understand consumer behavior over the last few years.